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  • Writer's pictureChuck Cusumano

Are You Creative?

By Jillian Broaddus and Chuck Cusumano

Is your workplace one in which people feel safe, in which curiosity is cultivated, and in which good questions are asked?  If so, your workplace is probably one where innovation is natural, engagement is high, and success is certain!


Ultimately, creativity is a cornerstone of great organizations.


However, what does this mean?


When you think of being “creative,” images of paint canvases, musical instruments, or artistic sculptures may come to mind.  With this scope, you may find yourself thinking, “I’m not creative.”  In fact, under this definition, many leaders aren’t.  


However, creativity is more than the ability to use your eyes to capture imagery, use your hands to create art, or use your ears to create a symphony.  Creative thinkers are those who use their minds to problem-solve, to create a vision of the future, and to think of multiple, viable options in any given situation!


With this description, would you consider yourself creative?  Here’s our brief self-assessment if you need help deciding.  For each statement, rate yourself on a scale of 1-5, where 1 = “That’s definitely not me” and 5 = “That’s totally me!”


  1. I strive to have every day of my life look somewhat different.

  2. I challenge myself intellectually with what I read, learn, and consume.

  3. I push my comfort zone regularly.

  4. I surround myself with those who challenge my way of thinking.

  5. I train my brain to think creatively.


Note any statements to which you answered, “That’s definitely not me.”  Where can you improve in how you cultivate creativity in your daily life and leadership? 


Better yet, are you given the opportunity to be creative in your job?  According to Gallup, 35% of American workers say they are only given time to be creative at work “a few times per year.


However, creativity is critical – perhaps more at work than anywhere.  In fact:


  • 94% of hiring managers say it is important to consider creativity when hiring a job candidate.

  • Creative problem-solving sessions with groups that have even a minimal amount of training in creativity tools and principles generated 350% as many ideas than groups without training; these ideas were 415% more original. 

  • CEOs say creativity is the #1 factor for future success.

  • Creativity is or is related to 9 of the top 10 skills that global executives say is essential for 2020 and beyond.


It’s time to get creative!  Reach out to us at to discuss how you can exercise and strengthen your creative mind muscles.  

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