The 7-38-55 Rule

By Jillian Broaddus and Chuck Cusumano

When it comes to effective communication, we often focus heavily on what we say.  We pick apart others’ words, analyze our own, and plan out important talking points.

When it comes to effective leadership, this idea is amplified; we hear that “the leader’s voice is the loudest voice.”  Many CEOs utilize ghostwriters to ensure they get their words just right. 

However, what if we told you that there was something MUCH more important than your words when it comes to effective communication and leadership?  In fact, research indicates it’s more than 7x as important…

Introducing: The 7-38-55 Rule.

Psychologist Albert Mehrabian revealed a fascinating insight that challenges the assumption that words are the most important component of communication: in conveying feelings and attitudes, words, in fact, play a surprisingly small role. Its core message is that the “meaning” of any communication breaks down as follows:

• 7% comes from the actual words used

• 38% comes from tone of voice

• And 55% comes from body language

Think about it… Your partner tells you “I’m fine…” But they say it in a distressed tone and with their body facing away.  This, in its simplest form, is the 7-38-55 Rule in play, in a way that almost anyone can relate to; words hardly matter in the slightest when tone and body language tell a different story!

Here’s how you, as a leader, can utilize the 7-38-55 Rule to your advantage:

• Be aware. If it was easy to maintain consistency between your words, tone, and body language, there would be no need for this blog!  However, we all innately can have our words misaligned from how we act, which—in a leadership setting—can erode trust and undermine morale.  So, take note: notice your posture, gestures, and tone, especially when presenting, delivering feedback, or during any stressful situation.

• And speaking of feedback… Seek feedback. You may think your words match your underlying emotions, but we’re not all constantly witnesses to our own actions and reactions. So, ask colleagues how your communication style comes across.

• Practice, practice, practice alignment. Before your next key presentation, ensure your nonverbal cues reinforce your intent. This can be done in front of a trusted group who will give honest feedback, or even just in the mirror.

Your relationships matter in your life and leadership, and we hope the 7-38-55 Rule can help you succeed in both!  If you need any help, we’re here at hello@thejoshuagroup.net!